Top Google Keywords Drive Search Engine Traffic

DPCI Links Hanley Wood Business Media's Print Editorial Platform with Web Content Management System

New York, NY (PRWEB) March 27, 2008 -- DPCI, an interactive technology agency that delivers integrated content management solutions, today announced it successfully integrated Hanley Wood Business Media's editorial publishing platform with the company's content management system utilizing a custom-developed XML utility. This integration provided Hanley Wood's editorial department with an end-to-end platform to control how content is published online.

Hanley Wood Business Media is an award winning portfolio of housing and construction magazines and online media. As part of this project, DPCI worked with Hanley Wood to analyze workflow, define requirements, and develop a series of tools to optimize the company's investment in SoftCare K4 Publishing System for delivery of content to its SDL Tridion Content Management System.

Integrating the two systems, DPCI developed customizations around SoftCare's K4 XML Exporter, an auto-extraction tool utilizing XML. This served as the bridge between the editorial, publishing, and content management systems. As part of the project for Hanley Wood, DPCI strategized a way to use "non-formatting" character style sheets as a way of identifying important keywords, people, and companies within the article. By doing this, writers and editors are empowered to decide what is important and what is not. They no longer rely on a Web producer to identify relevant content before the story is published online.

The association-building was streamlined as well. Now writers do not need to write script or insert tags; they can simply highlight words with a set of pre-defined character styles and the XML transformation will recognize these "call-outs" and take care of the rest. Once the article is imported into Hanley Wood's Tridion Content Management System all keywords, companies, and people become reference links to view-related content.

"With this new integration, our editorial department has complete control and greater flexibility in developing Web content," explained Jennifer Hannon, Business Systems Analyst. "Now users can determine the most important content including names, references, and keywords and integrate them within this content management database using hotlinks. From a visitor perspective, our Web site now offers a better content experience providing links to other relevant articles and subject matter."

Additionally, DPCI developed the capability for editors and art directors to specify a location for article image-related content. Once articles are published to the Web, the custom extraction tool built by DPCI will grab article images and add references to the images inside the article XML. To further enhance the related image export, all images are automatically checked for digital rights and then are transformed from various file types into a Web-ready RGB JPG.

"The XML feed allows our entire editorial department to continuously update our site with fresh new content," explained Jeff Rule, Managing Director of Web and Content Management at Hanley Wood. "Enabling our writers to have the freedom to prepare their articles and images for the Web without requiring the assistance of a Webmaster is extremely valuable, and ultimately delivers a better quality editorial experience."

"With the enhancements made to the K4 XML Exporter we've been able to dramatically streamline and cut down on the time it takes to publish content to the Web. With the ability to add metadata, tag content, and make associations from the inception of article content, Hanley Wood is in a good position to achieve a media-neutral content workflow wherein some articles will be attached to layouts for print, while other online-only content can be published directly to the Web. In both cases writers and editors will have a single tool for authoring that offers them robust editing, tracking, and dictionary support," said Ivan Mironchuk, Technical Services Manager at DPCI.

About DPCI

DPCI is an interactive technology agency that delivers integrated content management solutions for organizations that need to deliver information and content across a range of channels. DPCI helps customers design and deploy Web Content Management Systems (CMS), Digital Asset Management, Multi-Channel Publishing, Portals, and Workflow Management solutions, as well as other custom development applications and projects. DPCI serves customers throughout the United States, including Source Interlink Media, Comcast Cable Corporation, Hanley Wood, and Nielsen Business Media.

About Hanley Wood

Hanley Wood, LLC is the premier media company serving housing and construction. With four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data, and custom marketing solutions. The company is also North America's leading provider of home plans.

Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.

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