Top Google Keywords Drive Search Engine Traffic

Do Search Engines Like Your Web Site?

Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the information on your Web site.

Do the search engines know about all of your pages?

You can find out which pages on your site the search engines know about by using a special search. If you search for 'site:' and your Web site address, the search engine will tell you all of the pages on your Web site it knows about.

For example, search for: site:webpositioningcentre.co.uk in Google. Yahoo or MSN Search, and it will tell you how many pages they know about.

If the search engines haven't found some of the pages on your Web site, it is probably because they are having trouble spidering them. ('Spidering' is when the search engine uses an automated robot to read your Web pages.)

Spiders work by starting off on a page which has been linked to by another Web site, or that has been submitted to the search engine. They then read and follow any links they find on the page, gradually working their way through your whole Web site.

At least, that's the theory.

The problem is, it's easy to confuse the spiders - especially as they are designed to be wary of following certain kinds of link.

Links which confuse spiders

If your links are within a large chunk of JavaScript code, the spider may not be able to find them, and will not be able to follow the links to your other pages.

This can happen if you have 'rollovers' as your navigation - for instance, pictures that change colour or appearance when you hover your mouse pointer over them. The JavaScript code that makes this happen can be convoluted enough for the spiders to ignore it rather than try to find links inside.

If you think your rollovers are blocking your site from being spidered, you will need to talk to your Web designers about changing the code in to a 'clean link' - a standard HTML link, with no extra code around it - that is much easier for the spiders to follow.

Links like these will look something like this:

Home Page

Page addresses to avoid

Spiders will also ignore pages if they don't like the URL (the address needed to find the page).

For example, a Web site that has URLs containing several variables can cause spiders to ignore the page content. You can spot pages like these as they have a ? in them, and &, for instance:

http://webpositioningcentre.co.uk/index.php?page=12&cat=23&jib=c

This URL has three variables, the parts with the = in them, between the ? and &s. We find that if a page has one variable, or even two, the top search engines will spider them without any problems. But if a URL has more than that, often the search engines will not spider them.

Spiders particularly avoid URLs that look like they have 'session IDs' in them. They look something like this:

http://webpositioningcentre.co.uk/index.php?page=12&id=29c8d7r2398jk27897a8

The set of numbers and letters do not make much sense to humans, but some Web sites use them to keep track of who you are, as you click through their Web site.

Spiders will generally avoid URLs with Session IDs in them, so if your Web site has them, you need to talk to the people who developed the site about re-writing it so they do not use these IDs, or at least that you can get around the Web site without them.

Clean links = happy spiders

If you use clean, easy to follow links without several variables in them, your Web site should be spidered without problem. There are, of course, many other facets to successful Search Engine Optimization, but if the search engines can't spider your content, your site will fall at the first hurdle.

Paul Silver and David Rosam are Head of Technical SEO and Head of SEO Copywriting at Web Positioning Centre (http://webpositioningcentre.co.uk). Paul has been involved with the Web commercially since 1996 and David has been writing marketing copy for 20 years, and writing for the Web for a decade.

Build Your Own Keyword Content Rich Website in 5 Minutes
Content is king. Millions of web users search daily for fresh, relevant content, and now your previously unused domain names can provide exactly that. WhyPark.com provides the following benefits that domain parking cannot even touch: --You choose the keywords that are relevant to your domain name - WhyPark.com does the rest! --REAL Content, articles and press releases are displayed on your completely developed web site --Fresh content is added to your web site daily. The only content that appears on your web site is directly related to the keywords that you've chosen. --Visitors will bookmark and come back over and over again to read new articles on the subjects that interest them and brought them to your site in the first place.

MORE ARTICLES:

Watch Your Web Traffic Explode: Market To The Top 6 Search Engines
Search engines are responsible for almost 85% of all information researched online. That means if someone is looking for a product or service you offer, they will begin by typing a keyword or keyword phrase in a search box. Although there are thousands of search engine companies operating online, there are a select few that you can not afford to overlook. This article will give you some background information on the top 6 search engines.

Strategic Domain Announces 30-Point Search Engine Optimization Check-up for Web Sites
Strategic Domain announced a new 30-Point search engine check-up for search engine optimization that will improve corporate and product Web site rankings on leading search engines. The search marketing check-up is designed to overcome outdated Web site specifications that hinder success in ranking high on Google, Yahoo!, MSN and other search engines.

Google Adsense-"Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites
The overwhelming majority of the population has no clue what Google Adsense is and doesn't understand that Google and the site owner make money when they click on an ad. Now, lets say that from all of the people visiting your site from the link embedded in your articles resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, youll soon discover what I mean.

Get More Web Site Traffic From Search Engines
Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines?Steady web site traffic from search engines is just a dream for many home business owners. Especially in profitable niches, it can be virtually impossible to get a decent listing.

Google Selects Relevant Ads as Authorized AdWords Reseller and Expands Business Opportunity Programs
Local search engine optimization company Relevant Ads is selected as an authorized Google AdWords Reseller. RelevantAds.com Expands business opportunity program and is seeking agents, resellers and affiliates.

How To Write Google Adwords Ads & AdSense?
I recently had a chance to interview the fine team of professionals at WebBusinessSecrets.com whose flagship product is entitled "Get Google Ads Free."

Web Site Owners Learn SEO (Search Engine Optimization) to Improve Search Engine Rankings
Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.

New Traffic Building Tool For Google Adwords
Google AdWords developers recently began activation of a tool that eliminated many of the barriers to breaking the code for performance improvement. A new tool just leaving the beta testers is promising huge income....and potential controversy.

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about.

Using Google Adwords to generate traffic to your affiliate marketing programs
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most sign...

Finding Keywords to Build Your Web Site Traffic
What are web site keywords and how do I go about finding keywords that will work for me?You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.Web sites revolve around traffic.

Google Adsense - Adsense affiliate marketing!
When you start using Word press to build your Adsense websites, youll soon discover what I mean. Stop trying to convince them that you didnt use MFA (Made for Adsense) sites. Google supplies excellent resources on The Dos and The Don'ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.

Creating Search Engine Friendly Web Sites
With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.

How affiliate marketers can turn regular traffic into Google Adsense friendly traffic
If you've been running AdSense ads on your site for quite a while and you feel that you aren't making as much cash as you could, in 99.99% of cases you're right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.