Top Google Keywords Drive Search Engine Traffic

Scripps Newspapers Select Caspio's Platform-as-a-Service for their Web Sites

Mountain View, CA (PRWEB) March 11, 2008 -- Caspio, Inc. (www.caspio.com), provider of the leading on-demand platform for web applications, today announced a customer relationship with The E.W. Scripps Company (www.scripps.com), publisher of daily and community newspapers in 15 markets. The newspapers will use Caspio's no-programming platform-as-a-service to produce localized and interactive experiences across their news sites, including the Rocky Mountain News in Denver, the Commercial Appeal in Memphis, the Knoxville (Tenn.) News Sentinel and the Ventura County (Calif.) Star.

"Scripps' journalists and website leaders want the best tools and methods to make public records and other community databases easily available on our newspaper and niche sites," said Jay Small, general manager of Scripps' Newspapers Interactive Group. "We believe Caspio Bridge gives us a fast, efficient way to move that data online in searchable formats our web visitors can use with ease."

"I can think of more than a few local data sets that would be interesting to deploy: crime statistics, nursing home inspections, school test scores," Small said. "But we are most excited to put Caspio Bridge tools in the hands of our news organizations to see what new ideas they bring into service."

"We are very excited about our relationship with Scripps and look forward to working closely with their teams," said Caspio founder and CEO, Frank Zamani. "Caspio continues to gain the trust of leading companies and thousands of new Caspio-powered applications go online every week."

Caspio Bridge helps media companies easily deploy scalable online database applications fast and without any programming or software to install. Leading publishers including Cox Newspapers, Lee Enterprises, The New York Times Regional Media Group, and Media General have all standardized on Caspio Bridge to dramatically boost page views and advertising revenue by implementing interactive databases on their web sites. Today Caspio powers web applications for hundreds of media sites and over half of the top 100 American newspapers.

Caspio has offered the Caspio Bridge hosted service since 2001, with over 150,000 web applications built to date.

About The E.W. Scripps Company

The E. W. Scripps Company (www.scripps.com) is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living and Great American Country; daily and community newspapers in 15 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; Scripps Interactive Media, including leading online search and comparison shopping services, Shopzilla and uSwitch; and United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics.

About Caspio Media Services

Caspio Media Services, a division of Caspio, Inc., offers strategic products and services tailored to meet the needs of newspapers, magazines, broadcast and other online media. Solutions include the Caspio Bridge wizard-driven framework for rapid database publishing, custom application development, rich community-based applications, third-party integrations such as mapping and data feeds, syndicated databases, reverse-publishing tools, and training services that empower non-developers to quickly capture, publish and manage data online. News organizations can learn more about Caspio Bridge at http://www.caspio.com/media.

About Caspio, Inc.

Caspio empowers business users to create and deploy web databases, forms and applications easily and without programming. Caspio's on-demand platform replaces coding with intuitive point-and-click wizards, enabling users to rapidly produce web database components for capturing, publishing and managing data online. Caspio shrinks development time from weeks to hours and from thousands of dollars to a small monthly fee. Caspio's customers include one-person entrepreneurs to Fortune-500 corporations, government agencies and educational institutions. For more information on Caspio, visit http://www.caspio.com.

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