Top Google Keywords Drive Search Engine Traffic

New Training and Certification for Salesforce.com Helps B2B Marketing Professionals Increase Sales Lead Generation and Sales Cycle Conversion Using Sa

Chicago, IL, (PRWEB) March 11, 2008 -- Companies using Salesforce.com in B2B markets now have a powerful new resource for improving sales lead generation and increasing sales conversions, with the Salesforce Field Marketing (SFM) system, a new training and certification program developed by the Business Marketing Institute.

The Salesforce Field Marketing (SFM) system helps marketing managers, product managers, and sales professionals maximize the benefits of increased productivity and efficiency using Salesforce, the industry's leading, Web-based CRM system.

The SFM system develops the essential skills required to plan, develop, execute, manage, and measure marketing activities that support sales teams using Salesforce. With SFM, marketing professionals gain the same level of increased productivity, efficiency, and measurement in their marketing programs that Salesforce now provides to the management of a company's sales process.

The Salesforce Field Marketing system is a Web-based Salesforce training program that assesses, trains, and certifies the principles and skills required to plan, execute, and measure effective lead generation and lead development marketing programs. Lead generation programs, known as Salesforce campaigns, are the lifeblood of business-to-business marketing and sales, producing the first vital element of the sales process: Sales leads.

The SFM system also provides extensive coverage of the skills and techniques required for effective lead development, to assist sales teams in their ongoing efforts to convert prospects to customers during the long sales cycles experienced by many companies operating in B2B markets.

The skills developed using the SFM system optimize the use of key features in Salesforce to increase the effectiveness of every type of Salesforce campaign. The major types of Salesforce campaigns addressed in SFM training and certification include: Print direct mail, Google AdWords keyword search programs, trade shows, print advertising, new product launches, marketing turnarounds, and sales support.

The Salesforce Field Marketing system contains MSA/B/C courseware content endorsed and utilized by the Business Marketing Association (BMA). Established in 1922, the BMA is the largest trade association for B2B marketing professionals in the U.S.

For more information on the SFM system, visit the Business Marketing Institute Web site at: http://www.businessmarketinginstitute.com, or call Rick Kean, BMI Managing Director, at (312) 371-5663 (e-mail: rkean(at)businessmarketinginstitute.com)

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