Top Google Keywords Drive Search Engine Traffic

4 Marketing Myths Threaten Your Sales

These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.

Myth 1:
People Always Buy Where They Get the Cheapest Price

If this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest price. But most people are more interested in getting value for their money than in getting a bargain.

Tip: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.

Myth 2: v Offering Your Customers Many Options Will Boost Your Sales

Presenting your customers with options usually reduces your sales. Here's why...

When confronted with several options, most customers have difficulty making a clear decision. They often react by procrastinating - and never making a decision. When this happens, you lose a sale you already had.

Tip: Try to limit your customer's decision making to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them by including "which one" decisions.

Myth 3:
Everybody Needs My Product/Service

That's what YOU think. Most of them don't think they need it ...and most aren't ready to spend their money for it.

The hazard of this myth is that it causes many marketers to believe they can succeed without doing much marketing or selling. They think their product or service is so special that it should automatically generate hordes of paying customers. Unfortunately, it doesn't happen that way.

Building a successful business is hard work - most of it devoted to finding customers. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales.

Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.

Myth 4:
Keep Changing Your Advertising or Your Sales Will Decline

This sounds logical but it's not true. Never abandon advertising that's working. I know many businesses that have been using the same advertising for years and they're still growing. Here's why...

The goal of most advertising is to attract new customers. Once someone becomes a customer, they won't respond to that advertising again. But you can use different (and cheaper) advertising to generate additional sales from them.

But there's still a large population of non-customers who didn't respond to your regular advertising. Most have not seen it yet ...and those who have usually need to see it numerous times before they will respond.

Don't abandon advertising that's working - but keep trying to improve it. And regularly test new things to see how they work for you. If you never make any changes in your advertising, your sales will eventually decline.

Tip: You can automatically keep your advertising up to date by allocating 80 percent of your budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.

Don't believe these 4 marketing myths. They're not true. Marketing based on them will cause you to lose sales. Instead, apply the related marketing tips I included after each myth to boost your sales.

Copyright 2004 Bob Leduc http://BobLeduc.com

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards... and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Build Your Own Keyword Content Rich Website in 5 Minutes
Content is king. Millions of web users search daily for fresh, relevant content, and now your previously unused domain names can provide exactly that. WhyPark.com provides the following benefits that domain parking cannot even touch: --You choose the keywords that are relevant to your domain name - WhyPark.com does the rest! --REAL Content, articles and press releases are displayed on your completely developed web site --Fresh content is added to your web site daily. The only content that appears on your web site is directly related to the keywords that you've chosen. --Visitors will bookmark and come back over and over again to read new articles on the subjects that interest them and brought them to your site in the first place.

MORE ARTICLES:

How Google Matches Up Adwords Advertisers With Websites Displaying Adsense
Introduction to Adwords and Adsense

The top 4 mistakes made by affiliate marketers
Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.

What Does And Does Not Work In Viral Marketing
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

Busting Traffic Light Myths - Or - Why Can't I Get A Green Light?
On December 10th in the year 1868, the first traffic signal light was placed into service. The bulky, primitive device employed colored lamps that were fueled by gas for use after dark, and semaphore arms. It required an operator to attend it at all times that it was in use. Twenty three days after that first traffic signal light went into service, it exploded ? injuring the police officer who was assigned to run the lights and signals. This unfortunate event brought into question the practicality of implementing traffic signal lights.

JAA Picks Vigilant Solutions for Launching its Preferred Traveler Program
Vigilant Solutions, a premier Real-Time Location and Security Solutions provider, is pleased to announce that it will be operating the Preferred Traveler Program at Jacksonville International Airport for the next 10 years.

Last Day of Work Announces Development of Virtual Villagers 3
Last Day of Work (LDW), an independent game studio specializing in sophisticated casual games for the mainstream player, today revealed it is developing Virtual Villagers 3 for PC and Mac. A brand new chapter of the award-winning PC game, this virtual life simulation game will put players on the northern shores of the fabled island of Isola, where they will discover new exciting mysteries. The new chapter will offer a larger map as well as all-new puzzles, new Island Events and other big surprises.

Making Your Web Site Work For You
What should a web site do for an author? Simply stated, it should multi-task.

Beware of Running Ads Too Often
"No matter how you are marketing your business, you need to be aware of the fact that you could be running your ads too frequently. If you are, your target market will stop listening. Think about the websites you frequent on a regular basis. How many times have you seen that same pop up ad on your favorite site? Do you honestly pay attention to it? The answer is that you probably ignore it completely or resent its presents on the site. Even if you are distributing simple ads like night club flyers or postcards, you need to pay attention to the frequency that you send the ads in order to avoid advertising wear out.

Media Corp Company Search Focus Improves Vertical Search Capabilities to Stay on Top
The search business operates out of the London Stock Exchange listed group's Search Focus division, which also houses finance and leisure vertical search sites.

How to Create an Original Melody
Here's a method I use that works. First, sit down at your piano or keyboard and just improvise.

Check Engine Lights Are Sensitive
The service engine soon or check engine warning light is your cars friend but it can be very sensitive and annoying In this quick article I will discuss why the check engine light comes on

Create a Holiday Feast For The Senses
This is my daughter's first Christmas. Naomi will be nearly nine months old and eager to explore all that the holidays have to offer.

Benchmark Email Now features Custom Autoresponders for Email Marketing Campaigns
The feature empowers customers to create "drip" campaigns, sending a string of custom emails to clients.

Can Top Network Marketing Opportunities Give You A Part Time Income?
Can Network Marketing really give you a regular part time income?

Diet Fitness Program-learn The Best Ways To Lose Weight Now
If you are like many people, you want to start a diet fitness program but don?t have a clue on how to get started. You aren?t alone. Each year, millions of overweight people make the decision to get in shape but don?t ever accomplish those goals because they don?t understand the best place to begin.